This season, O’Neill introduces the Desert Bloom, a capsule inspired by Imogen Caldwell celebrating all her surfing memories and lifestyle. The design pays tribute to the land and local marine life of Imo’s home town, Red Bluff in Australia, where the desert meets the ocean. The result? A very personal and authentic collection, mixing the freshest swimwear and comfy lifestyle pieces,

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Meet O’Neill global Ambassador and pro-surfer, Imogen Caldwell. One of the best female tuberiders in the world, by far. Imogen grew up in the north-west of Western Australia, in a remote surf camp named ‘Red Bluff’. Red Bluff is located a two-hour drive from the nearest town of Carnarvon, and is situated within the grounds of the huge Quobba Sheep Station. For the anecdote, the camp has a permanent population of 13 (seven of which are Caldwells). Imogen has one sister and three brothers,and her parents Jim and Bek manage the camp. Yes, one could say The Bluff is a family thing. It’s always warm and cozy out there. Here, everyone knows Imo. And Imo knows everyone. 

"Surfing and diving always go hand in hand"

Since her childhood, Imogen has been free-diving nearly every day. Living off the land and sea, she is naturally fascinated by marine life. Although Image catches crayfish with her bare hands, under the water she never forgets the essential: the best way to preserve the ocean, is always by taking what you need only. 

Every detail of the Desert Bloom capsule reflects Imogen’s lifestyle : full love for the Ocean, endless respect for the Outback. And vice versa. Discover Imo’s O'Neill Blue lifestyle items now.

 Enjoy our capsule made with various O’Neill Blue tech partners:

  • - Repreve®, made from recycled PET bottles cleaned and woven into our yarns
  • - SeaCell™LT, cellulose fabrics mixed with seaweed
  • - Polygiene BioStatic™ Stay Fresh treatment technology, wear more and wash less
  • - Oceantech, made from abandoned oyster shells

Because now more than ever, every drop in the ocean counts.

OUR OCEAN MISSION

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